How CoreFit Studio Sold Out Their January Spots in 17 Days Using Countdown-Based Meta Ads
CoreFit Studio
Tempe, Arizona
Fitness & Wellness
Boutique Gym
“We’re not for everyone. We’re for people who want results in a focused setting. January was always chaos—but this year, we booked out in a week with zero stress.” — Marcus B., Co-owner
The Solution: A Countdown-Based Meta Funnel
We helped CoreFit position their limited class capacity as a premium, urgent offer using Story ads, hyper-local targeting, and instant WhatsApp follow-up.
1. Countdown Story Ads = Scarcity + Action
Story ads with countdown stickers created urgency while visually conveying trust through real imagery.
Format: Meta Story Ads with countdown timer stickers
Hook Example:
"Only 8 spots left for January - Starts Jan 7"
Visuals:
- Real class photos (not stock)
- Coach voiceover explaining urgency
- Direct CTA: "Reserve Your Trial Spot Now"
2. Ultra-Local Targeting = Low CPL + High Relevance
Local relevance improved **engagement, ad quality score, and conversion rate**-especially during a high-competition season like January.
Radius: 2.5 km around the studio
Audience: 28-42-year-old professionals who live or work nearby
Ad Messaging: "5 minutes from work - Burn fat before or after your shift"
3. Meta Lead Form + Instant WhatsApp Follow-Up
Combining **instant automation + real human connection** increased trial show-up rate and removed friction from the buyer's journey.
Lead Form Fields:
- "When would you like to start?"
- Preferred time slot (morning/evening)
Automation:
- Auto-response via WhatsApp within 60 seconds
- A real coach replied within 10 minutes to book the trial
Before Partnering With Us
CoreFit Studio was struggling with:
Unpredictable post-holiday rush with no scalable lead system
Low-intent leads looking for free workouts, not results
Inefficient ad spend on Meta with no clear hook
No urgency or scarcity in their offer messaging
RESULTS
Just 17 Days
“We didn’t just get leads. We got committed people who already saw us as premium. No haggling, no show-ups just for the free trial. Game-changer.” — Marcus B., Co-owner
143
Qualified Leads
94
January Trials Booked
51
New Memberships Sold
$4.90
Avg. Cost Per Lead
18.4x
Funnel ROI
$15000+
Estimated Revenue
RESULTS
Just 17 Days
“We didn’t just get leads. We got committed people who already saw us as premium. No haggling, no show-ups just for the free trial. Game-changer.” — Marcus B., Co-owner
143
Qualified Leads
94
January Trials Booked
51
New Memberships Sold
$4.90
Avg. Cost Per Lead
18.4x
Funnel ROI
$15000+
Estimated Revenue
Why This Funnel Dominated January
Scarcity Framing Matched New Year Mindset
Everyone’s motivated in January—but only for a short time. We turned urgency into conversions.
Hyper-Local Relevance Beat Bigger Budgets
We didn’t waste money on wide audiences. Just the right 2.5 km = better ROI.
Instant Human Follow-Up = Trust Multiplier
No bots. Just fast, friendly coach replies—tripling consult-to-sale conversions.
Why This Funnel Dominated January
Scarcity Framing Matched New Year Mindset
Everyone’s motivated in January—but only for a short time. We turned urgency into conversions.
Hyper-Local Relevance Beat Bigger Budgets
We didn’t waste money on wide audiences. Just the right 2.5 km = better ROI.
Instant Human Follow-Up = Trust Multiplier
No bots. Just fast, friendly coach replies—tripling consult-to-sale conversions.
Want to Fill Your Gym Like This?
If you're a boutique gym, studio, or trainer, we help you:
Launch seasonal urgency-based campaigns
Attract motivated locals within 5 km
Convert leads fast with real-time follow-up funnels
Launch seasonal urgency-based campaigns
Attract motivated locals within 5 km
Convert leads fast with real-time follow-up funnels
We’ll walk you through this exact funnel and help plan your next seasonal push—for January, summer, or any launch window.
17-day Meta-only funnel
143 local leads generated
94 trial sessions booked
WhatsApp follow-ups closed 51 memberships
Chat with us