How We Helped an Austin Clinic Book 24 Same-Day Appointments in 2 Weekends Without a Landing Page
Back Now Chiropractic
Austin, Texas
Chiropractic & Emergency Spinal Care
Walk-in back pain relief, open weekends
“People don’t wait around when they’re in pain. These campaigns made sure we showed up right when they were searching for urgent help.” — Dr. Laila P., Clinic Director
Before Partnering With Us
Back Now Chiropractic was struggling with:
Low awareness for “open now” urgent care
Staff sitting idle on weekends
Missed revenue opportunities from pain-motivated leads
No online Awareness for the services offered
Our Weekend-Focused Emergency Lead Gen Strategy
We designed a zero-delay, click-to-call ad system targeting real-time, high-pain-intent searchers.
1. Google Ads for Urgent Pain Searches
We intercepted real-time, pain-related searches—right when people were desperate for relief.
Keyword Targeting: “Emergency chiropractor open Saturday” “Chiropractor open now near me” “Walk-in back pain relief Austin”
Ad Setup: Call-Only Ads (Friday to Sunday only) Headlines: “Same-Day Appointments Available Geo Radius: 7 miles from clinic location Extension: Direct links to call or open Google Maps
2. Instant Booking Funnel via GMB & Phone
People in pain don’t want to scroll—they want to call and be seen. We made sure they could do exactly that.
No landing pages. No forms. Just fast results.
“Call Now” CTAs on all ad placements Google My Business synced with live open hours Direct click-to-directions on Google Maps Ads built for mobile-first urgent action
3. Weekend-Only Retargeting for High-Pain Windows
Pain intensity increases during weekends, and clinics are usually closed. By retargeting only during the high-pain window, we captured walk-in-ready patients competitors missed.
To maximize high-intent traffic, we built a micro-retargeting layer focused on the exact hours when pain-driven searches spike.
What We Did: Ran Meta retargeting ads only on weekends Targeted people who searched chiropractors Friday–Sunday
Used urgency-driven hooks: “Back pain this morning? Walk in now — open today.” Added call-button lead forms for instant call-backs Geo-filtered retargeting to within 7 miles
RESULTS
Just 2 Weekends
“It finally felt like our weekend availability mattered. People called in pain and walked in within hours. We had full days—on Saturdays!” — Dr. Laila P., BackNow Chiropractic
52 calls received
Emergency Inquiries
24 patients walked in
Same-Day Appointments
$6,480+ from weekend visits
Revenue Generated
$7.90
Avg. Cost Per Lead (CPL)
6.7x
Weekend Campaign ROI
RESULTS
Just 2 Weekends
“It finally felt like our weekend availability mattered. People called in pain and walked in within hours. We had full days—on Saturdays!” — Dr. Laila P., BackNow Chiropractic
52 calls received
Emergency Inquiries
24 patients walked in
Same-Day Appointments
$6,480+ from weekend visits
Revenue Generated
$7.90
Avg. Cost Per Lead (CPL)
6.7x
Weekend Campaign ROI
Why This Emergency Funnel Succeeded
Urgency-Driven Intent
We skipped awareness and went straight to the top of Google when people searched for “help now.”
Call-Only = Instant Conversions
No waiting, no form fills—just direct phone calls and walk-ins from high-pain leads.
Weekend-Only Scheduling
By running ads only on weekends, we saved budget and increased efficiency during the exact pain window.
Why This Emergency Funnel Succeeded
Urgency-Driven Intent
We skipped awareness and went straight to the top of Google when people searched for “help now.”
Call-Only = Instant Conversions
No waiting, no form fills—just direct phone calls and walk-ins from high-pain leads.
Weekend-Only Scheduling
By running ads only on weekends, we saved budget and increased efficiency during the exact pain window.
Want Same-Day, High-Intent Leads Without a Landing Page?
We help walk-in clinics and urgent-care chiropractors:
Show up when pain strikes
Convert real-time searches into direct phone calls
Fill slow weekends with paying, walk-in patients
Show up when pain strikes
Convert real-time searches into direct phone calls
Fill slow weekends with paying, walk-in patients
Let’s build your weekend-focused funnel for emergency care patients.
Campaign ran only on Fridays through Sundays
52 urgent calls in just 2 weekends
24 walk-in appointments confirmed
$6,480+ revenue
Relatable Case Studies.
Swift Shift Movers
How Swift Shift Movers Scaled to 5 New Cities with Zip-Code Targeted Google & Meta Ads
view moreCraft Space Renovations
How Craft Space Renovations 3X’d Local Leads Across 7 Cities Using Zip Code Targeting + City-Specific Funnels
view moreCoastal Turnover Pros
“From Turnover to Takeoff: How a Miami Airbnb Cleaning Service Landed 22 New Clients in 30 Days”
view more
Chat with us