How Craft Space Renovations 3X’d Local Leads Across 7 Cities Using Zip Code Targeting + City-Specific Funnels
Craft Space Renovations
7 franchise branches across Texas, Arizona, and Georgia
Residential Remodeling
Residential Remodeling & renovation of Kitchens, Bathrooms, Flooring
We were running generic ads across states—and they barely worked. Growth Bridge Media localized our entire ad strategy, and suddenly, leads poured in at every location.” — Julia S., Marketing Director, CraftSpace Renovations
Before Partnering With Us
Craft Space Renovations was struggling with:
Generic statewide ads with low local relevance
Lack of visibility in local Google search results
Meta ads showing the wrong offers to the wrong people
Inconsistent messaging, visuals, and CTAs across cities
The Solution: Local-First Franchise Funnel System
We rolled out a city-specific funnel strategy tailored to each franchise’s geography, history, and market demand—with scalable systems and personalized creative.
1. Hyperlocal Google Ads by Zip Code
Users don’t search by state—they search by neighborhood and zip. Our ads showed up exactly where the demand was.
We created independent search ad campaigns for each city and zip cluster.
Keyword Examples: “kitchen remodeling Austin TX” “bathroom renovation Atlanta 30303” “flooring experts Scottsdale 85251”
Tactics Used: City- and suburb-specific ad copy Branch address extensions, phone numbers, and location pins Mobile-first formats with “Call Now” or “Book Estimate” CTAs
Geo-Customized Meta Ad Campaigns
Hyperlocal imagery + urgency-based offers boosted CTR and trust among local homeowners.
Meta Ads were adapted with branch-specific content to drive visual relevance and engagement
Ad Elements:
Before/after photos from that exact city’s projects Offers like: “20% Off Kitchen Consult – This Week Only in Phoenix” Dynamic CTAs: “Book Your Free Dallas Estimate”, “Atlanta Remodel Slots Filling Fast”
Google My Business Optimization Per Branch
Google ranked each branch in the local 3-pack, driving organic visibility and calls for terms like “kitchen remodelers near me”
Each franchise got its own GMB listing (or overhaul), with:
Location-tagged project galleries
City-specific services, FAQs, and business descriptions Click-tracked call buttons, review prompts, and maps Active reply management to build local trust
RESULTS
Results After Just 45 Days
“Every branch now feels like it runs its own powerful campaign. No more wasted spend on irrelevant clicks or vague branding.” — Julia S., Marketing Director, CraftSpace Renovations
192 qualified inquiries
Total Leads Generated
6 out of 7 branches saw 3x growth
Branches With Boosted Leads
290,000+ in consultation bookings
Pipeline Value
$9.40
Avg. Cost Per Lead
12.7x return across campaigns
ROI
RESULTS
Results After Just 45 Days
“Every branch now feels like it runs its own powerful campaign. No more wasted spend on irrelevant clicks or vague branding.” — Julia S., Marketing Director, CraftSpace Renovations
192 qualified inquiries
Total Leads Generated
6 out of 7 branches saw 3x growth
Branches With Boosted Leads
290,000+ in consultation bookings
Pipeline Value
$9.40
Avg. Cost Per Lead
12.7x return across campaigns
ROI
Why This Franchise Funnel Worked
Zip Code Precision = Higher Intent
People responded because the messaging felt local, not corporate. Ads mentioned their actual city or suburb.
One System, Many Customizations
We gave HQ control over a unified system while giving each branch autonomy to track, tweak, and scale.
GMB = Local SEO Power Move
Competitors ignored GMB—we made it a top acquisition channel across markets.
Why This Franchise Funnel Worked
Zip Code Precision = Higher Intent
People responded because the messaging felt local, not corporate. Ads mentioned their actual city or suburb.
One System, Many Customizations
We gave HQ control over a unified system while giving each branch autonomy to track, tweak, and scale.
GMB = Local SEO Power Move
Competitors ignored GMB—we made it a top acquisition channel across markets.
Own a Multi-Location Service Business?
If you're running a remodeling franchise or multi-city service brand, we can help you:
Show up in Google for each local area
Build localized campaigns across Meta + Google
Generate qualified leads per branch—not just brand awareness
Show up in Google for each local area
Build localized campaigns across Meta + Google
Generate qualified leads per branch—not just brand awareness
Let’s walk you through the exact system we built for CraftSpace—and how to replicate it for your locations.
7 franchise locations activated
18 zip codes segmented into ad clusters
Centralized dashboard + local reporting
190+ qualified leads and $290K+ project pipeline in 6 weeks
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