How a Tulsa Roofing Company Closed 37 Jobs in Just 20 Days Using Google & Meta Emergency Ads
Rapid Shield Roofing
Tulsa, Oklahoma
Residential Storm Restoration & Roofing
Emergency repairs, full roof replacements, insurance claim support
“The storm hit on a Thursday. By Sunday, our phones were ringing non-stop. Growth Bridge Media helped us move faster than the weather.” — John S., Owner, RapidShield Roofing
Before Partnering With Us
Rapid Shield Roofing was struggling with:
They weren’t visible in storm-related Google searches
Meta ads lacked proper geo-targeting and urgency
Competitors were aggressively bidding on “emergency” roofing keywords
No system to turn emergency leads into same-week jobs
The Emergency Ad Funnel Built for Storm Response
We deployed a rapid-response funnel combining Google Search, Meta Ads, and mobile-first conversion design—all launched within 24 hours of the hailstorm.
1. Google Ads Built for Crisis Searches
When storms hit, homeowners don’t browse—they call. We made that action seamless.
Within hours of the local hailstorm alert, we launched storm-intent search campaigns targeting urgent homeowners.
High-Intent Keywords Used: “Emergency roof repair Tulsa” “Storm damage roof inspection” “Insurance-covered roof replacement”
Tactics That Worked: Zip-code targeting based on storm impact zones Call-only campaigns with “24/7 Live Help” extensions 100% mobile-optimized formats with click-to-call buttons Real-time ad copy updates: “Roof hit by hail? Get urgent help now.”
2. Meta Ads for Visual Trust & Zip-Based Targeting
Homeowners saw their exact neighborhood in the ad—and took action instantly.
We used storm visuals, weather radar screenshots, and local proof to build immediate trust.
🧲 Creative & Targeting Highlights: Ad Hook: “Was Your Roof Hit by the Storm? Book a Free Checkup in 24H” Carousel before-after photos of similar local homes Retargeted GMB visitors + page engagers with urgency CTA Instant lead form ads with call-back option + “Insurance Assistance Included”
Local GMB Activation for Storm Search Visibility
Homeowners Googling “roof repair near me” after seeing hail outside instantly trusted the business because GMB showed live activity, availability, and proof of work.
To capture emergency searches happening outside ads, we optimized their Google Business Profile for real-time storm visibility.
What We Did: Updated GMB with “Emergency Roof Repair Available Today” Added storm-specific service attributes (“Hail Damage Repair”) Posted hourly updates during storm peak: “Now serving Zip Code 74133 – Free inspections” Uploaded geo-tagged photos of on-ground inspection teams Enabled messaging + instant call-back features
RESULTS
Campaign Results (in Just 20 Days)
“We’d never booked this many jobs in such a short time. The storm was bad, but this system turned it into an opportunity to help fast.” — John S., Owner, RapidShield Roofing
94 leads in 3 storm zip codes
Emergency Inquiries
51 on-site checks
Booked Inspections
37 full roof replacements
Jobs Closed
$289,000+ confirmed sales
Revenue Generated
$9.80
Avg. Cost Per Lead
22.3x
ROI
RESULTS
Campaign Results (in Just 20 Days)
“We’d never booked this many jobs in such a short time. The storm was bad, but this system turned it into an opportunity to help fast.” — John S., Owner, RapidShield Roofing
94 leads in 3 storm zip codes
Emergency Inquiries
51 on-site checks
Booked Inspections
37 full roof replacements
Jobs Closed
$289,000+ confirmed sales
Revenue Generated
$9.80
Avg. Cost Per Lead
22.3x
ROI
Why This Emergency Funnel Converts Fast
Speed to Launch = First to Leads
We activated search + Meta ads within 24 hours of the storm. Competitors were still drafting ads—we were already booking jobs
Call-Focused = Fast Conversions
No long forms. Just one-tap phone calls and instant call-backs. That’s what storm-affected homeowners want.
Weather-Based Targeting = Total Relevance
By matching storm paths to zip codes and showing radar screenshots in Meta ads, we created trust faster than any generic campaign could
Why This Emergency Funnel Converts Fast
Speed to Launch = First to Leads
We activated search + Meta ads within 24 hours of the storm. Competitors were still drafting ads—we were already booking jobs
Call-Focused = Fast Conversions
No long forms. Just one-tap phone calls and instant call-backs. That’s what storm-affected homeowners want.
Weather-Based Targeting = Total Relevance
By matching storm paths to zip codes and showing radar screenshots in Meta ads, we created trust faster than any generic campaign could
Want Storm-Damage Roofing Leads Like These?
If you’re a roofer in hail, wind, or storm-prone markets, we’ll help you:
Launch an emergency funnel in under 24 hours
Get 30–70+ high-intent storm leads during peak alerts
Target your local service area with zip-precise precision
Launch an emergency funnel in under 24 hours
Get 30–70+ high-intent storm leads during peak alerts
Target your local service area with zip-precise precision
We’ll walk you through this exact emergency roofing playbook—and show how to activate it in your service area the next time the weather hits.
Campaigns launched in 3 Oklahoma cities
Over 5,000 storm roofing leads generated to date
Custom funnels for hail, wind & emergency markets
Real-time ROI tracking & transparent dashboards
Relatable Case Studies.
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